admin Bitcoin 0 Comments

Apple computer’s return from ashes in 1997 began in the public’s mind with one wildly successful ad campaign: “Think Different”. The story for how the ad campaign came together can be found on forbes.com. Back then, the hemorrhaging Apple Computer Corporation desperately hired back Steve Jobs, who led the company back from the ashes in spectacular fashion. The Apple PCs were then perceived as toys. Yet he established them as a counter-culture revolution. To be taken seriously by business and the public, it needed respect. It needed to show to the world how it was…different. It was an alternative. Today, Apple is as mainstream as apple pie. They are now the fifth biggest company listed in The Fortune 500.  How long can you say you’re different when everybody else tries to be you? Is it possible for a company to continue to claim to ‘think different” when they are constantly being imitated? Think differently from who? Apple managed to climb all the way back up to the top of its industry and recent estimates indicate it has over 160 billion dollars cash on hand; the reserve islarger than many nations‘. This was all before lines began forming for the latest iPhone release. The “Think Different” …