Feature Interview: Paul Puey Puts “Buzz” into Bitcoin with Airbitz “2.0” and Fold

admin Bitcoin 2.0, Bitcoin News, Bitcoin Startups 0 Comments

Like a caffeine-infused jolt, Airbitz’s announcement late last year that it will be promoting bitcoin by offering discounts at Starbucks (20%) and Target (10%) has energized cryptocurrency enthusiasts worldwide. This initiative is part of a collaborative partnership with Fold, a digital card app that was seamlessly integrated onto the Airbitz bitcoin wallet. The hope is that incentivizing consumers to save money will encourage both current bitcoin users as well as those new to the digital currency to engage in its use for everyday purchases. This much-ballyhooed development by Airbitz, which officially launched its bitcoin wallet in October 2014, comes on the heels of $450,000 in seed funding that the company received from the blockchain venture capital firm Block26. BTCMANAGER had the opportunity to talk with Airbitz CEO Paul Puey about this partnership with Starbucks and Target and what it portends for the future of bitcoin consumer commerce. On Collaboration Puey first learned about Fold App in 2014 and determined it to be a powerful driver of engagement for those unfamiliar with bitcoin. But he felt that there were some challenges in terms of its fluidity and seamlessness for the user. So an initial meeting occurred with Fold in 2014. Later, …