Kiip, the leading mobile marketing and money making platform, and Anheuser-Busch InBev (Ab InBev), the world’s largest brewer and brand home builder, Budweiser, Michelob Ultra, Estrella Jalisco, Stella Artois, and Bud Light Lime-a-Rita brand names.
By moving from the historic design focused which was concentrated on interrupting consumers, this new campaign will move towards a made and owned mobile media strategy which will rely on information to target and deliver content to the correct audiences.
Ab InBev will utilize the nascent innovation, in the type of Kiip’s new “Single Journal” blockchain item. This will resolve the core problems in mobile advertising campaign, such as mobile ad scams. This new Single Ledger allows all users who belong of the mobile ad sales chain to view and audit the project information directly.
The Single Ledger supplies a reconciliation of project performance data to all the parties which help to get rid of possibilities for deceptive reporting by third celebrations. And what was once an agonizing, lengthy reporting and payment procedure, is now a natural procedure due to Kiip’s new Single Ledger.
Brian Wong, founder, and CEO of Kiip explained:
“When we began digging into the capacity of the blockchain, we began to understand that if Kiip were started today, it would be built on blockchain innovation … Blockchain’s wonderful effect can be found in the kind of its immutable and decentralized ledger technology. Data that is stored uniquely in countless servers can never ever be controlled.”
Companies “Delighted” with Blockchain Potential Customer
While Kiip and Ab InBev are making strides to innovate the marketing market with blockchain innovation, the blockchain explosion has just started, and both business have more amazing strategies waiting up their sleeves.
Kiip and Ab InBev have come together to introduce the very first ever blockchain mobile advertising campaign. This innovates marketing campaign will demonstrate how blockchain technology can be implemented in the marketing market.
Both Kiip and Ab InBev have had promising pasts. With this brand-new innovation being implemented, it will be fascinating to view how this campaign will increase advertising transparency and develop meaningful consumer connections. The success of the campaign launch will determine the question, and just time will tell if blockchain will be an advantageous marketing tool that will result in further success for AB InBev.